Inspiration Cafe
“Everybody snacks, but the older you get the more you want to be able to justify the snack as healthier,†says independent marketing consultant Dennis Keene.“
BusinessWeek write: Frito-Lay, which launched the True North line of nut-based snacks last year to appeal to baby boomers, is the exclusive snack sponsor of the broadcast, commonly known among media buyers and advertisers as “The Super Bowl for Women.†Four ads, each profiling a real person doing something for their community, will run during the broadcast usually filled up with imagery of Hollywood glamour and glitz.
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